Portland, Oregon
Nick Gallo
SEO & AEO expert and web developer. Climber, cyclist, photographer.
Hello
I help businesses get found wherever people search: Google, AI Overviews, ChatGPT, Claude and whatever comes next. When I'm not tuning a site, I'm usually on a bike, on a glacier, or behind a camera somewhere in the Pacific Northwest.
What I do
Search & AI Visibility
Search engine optimization
Technical health, content and local search, so Google can crawl, understand and rank your site.
Answer engine optimization
Getting your brand chosen and cited as the answer in Google's AI Overviews, ChatGPT, Claude and Gemini, also called GEO. Clear answers, structured data and the authority AI trusts.
Latest Projects
Free SEO Checker
Python · BeautifulSoup · PageSpeed
How's your page's SEO?
Paste any URL for an instant report on titles, descriptions, headings, indexing, structured data, mobile setup and page speed.
Where I started
Early Projects
From my first lines of HTML, CSS, Django and JavaScript in 2020. Click any one to try it.
Django · PokéAPI
Pokédex
All 151 originals in a CSS-drawn handheld, with cries, a read-aloud Dex voice and shiny sprites.
JavaScript game
Who's That Pokémon?
Guess the silhouette with hints and a saved best streak.
JavaScript
Pig Dice
The old timey two-player dice game. First to 100 wins.
OpenWeather API
Weather Wherever
Current conditions anywhere, from a city search or your location.
NASA API
Open {APIs}
NASA's Astronomy Picture of the Day, for any day since 1995.
Vue.js
Cat API Lab
Random cats, or cats in boxes, hats, sinks and space.
Django
Polls
My first Django app: vote and watch the results bars move.
Django · CRUD
Todo List
Add, finish and delete chores with priorities.
Django
URL Shortener
Short links that show where they lead before you go.
JavaScript
Simple Clock
One of the first things I ever built. It ticks once a second.
Outside the office
Explore
Professional Experience
Résumé
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Mar 2026 – Present
A larger company
Marketing Technology Product Manager, SEO (Enterprise & Local Search) · Remote
- Selected for a newly created role after a company merger to own SEO strategy across the combined brand
- Led NAP stabilization and local listings governance for 400+ locations, working with expansion, branding and operations teams to keep location data accurate as the footprint grows
- Directed three external teams (local SEO, national SEO and blog content, and implementation), setting priorities, briefs and quality standards
- Worked with the Director of Content to optimize organic content for AI Overviews, GEO and AEO
- Partnered with internal web development and security teams to ship technical SEO and site changes safely
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Dec 2024 – Mar 2026
A large company
SEO & Web Developer, Information Technology · Remote
- Hired to improve organic search performance and landing page experiences, using technical SEO and web development to drive conversion rate optimization (CRO)
- Drove a 20% year-over-year increase in website traffic and revenue (2026 vs. 2025)
- Built the company's in-house SEO program from the ground up with an agency partner, including on- and off-page SEO, technical processes, content optimization standards, site architecture and an organic growth roadmap
- Led technical SEO for crawlability, indexation, structured data, XML sitemaps, canonicalization, redirects and site performance
- Managed the agency team producing local SEO content and blogs built for AI Overviews, GEO and AI-search best practices
- Built scalable local SEO infrastructure, including reusable location page templates, unique localized content and Google Business Profile optimization in Birdeye
- Developed and maintained WordPress sites, Unbounce landing pages, and custom PHP and JavaScript functionality; managed plugin updates, GitHub workflows and WP Engine hosting
- Implemented GA4, Google Tag Manager, Google Ads conversion tracking, and enhanced conversions for Google, Meta and Microsoft Advertising, with lead attribution via UTMs, click IDs and cookies
- Built Formstack lead forms with ActiveProspect TrustedForm consent certification, feeding clean lead data into Salesforce
- Partnered with paid media to improve landing pages, lead capture and campaign measurement, raising conversion rates and lowering acquisition costs
- Owned the website, SEO and platform integration technical roadmaps
-
2022 – 2024
RealPage, Inc.
SEO Implementation & Analyst · Remote
- Supervised SEO strategy and website health for 150+ clients
- Implemented new and existing client website orders through a custom CMS
- Led client-facing quarterly performance reviews
- Maintained Google Analytics, Tag Manager, Search Console, Google Business Profile and Yext
- Kept implementations current with changing Google ranking factors
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2020 – 2021
Everbearing Services
Junior Web Developer & SEO Analyst · Portland
- Built sites in HTML, JavaScript and WordPress following SEO best practices
- Ran weekly SEO audits to improve usability and crawlability
- Set up Google Business Profile, Bing Places, Yelp, Tag Manager and Analytics for new clients
- Configured custom conversion events and managed server-side deployment
-
2017 – 2020
Rack Attack Portland
Sales & Installation Specialist
- Over $900k in total sales, 7th in sales and installation volume company-wide, #1 in PDX Metro
- 150+ high-precision custom installations
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2018 – 2019
Yakima Products
Service Representative · Lake Oswego
- Warranty and technical support, product integrity claims and returns
- Supplied data to supply chain and feedback to design engineers
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2012 – 2015
Earlier
Lam Research · Lowe's Distribution
- Material handler for international shipments of sensitive equipment (security clearance)
- Assistant supervisor and powered-equipment instructor